Introduction:

Bali, the ‘Island of Gods,’ has quickly become one of the top tourist destinations in Asia and around the world. It has evolved into a hub of rich culture and a haven for peaceful escapes. Today, the island is home to around 60% of Instagram-worthy villas, known for their stunning floating pools, breathtaking views, creative co-working spaces, and eco-friendly bamboo structures. Undoubtedly, Bali is attracting both culture lovers and environmental enthusiasts.

So, we get why having vacation rentals in Bali would be appealing to budding venturers, retiree investors, and titans of the hospitality industry.

Nevertheless, Bali is an exotic and awe-inspiring location for content creators. It’s a rest and rejuvenation place offering a quiet retreat for young and old alike. Bali offers wellness centers, bustling seafood places, and its serene beaches. So it is no surprise that it’s been one of the top 10 tourist locations as per TripAdvisor for over a decade!

And so, to tap into this excellent business opportunity we are here with a detailed, optimized, and proven guide about how to start your own rental business in Bali. First, we’ll understand the target market: top locations, tourist trends and demands along with types of rental properties. Then, we will look at the legal and regulatory framework that includes ownership laws, required licenses and permits for businesses, and tax regulations related to rental income.

Understanding the target market:

Top 5 locations in Bali:

1. Seminyak:

Seminyak offers a vibrant lifestyle. It is known for its high-end accommodations, cultural richness, and luxury travels and stays for tourists and digital nomads alike. So it’s a no-brainer that occupancy rates in this area average around 80% higher in the peak seasons.

2. Ubud:

At Ubud, you get to experience scenic natural beauty, sacred monkey forests, and Goa Gaja elephant caves with their spiritual aura. Naturally, Ubud has seen a 20% increase in wellness tourism and an average annual appreciation of 5-6%

3. Canggu:

With, a 25% rise in co-working spaces, Canggu has become a hub for digital nomads. Also, with its serene beaches, and iconic sea temples (yes we are talking about Tanaloth!) Canggu can offer you around 6-8% rental yields with high occupancy rates.

4. Uluwatu:

With breathtaking views from atop the Indian Ocean, luxury places for luxury people, and with astonishing sunset of Luhur Uluwatu temple, Uluwatu has got it all covered for some properties appreciating even up to 10% annually. Meanwhile, locations like Padang Padang Beach see a 30% increase in visitors after picturizing the movie Eat, Pray, Love (we too have got a big crush on Julia Roberts!)

5. Nusa Dua:

With average occupancy rates of around 75-85%, Nusa Dua is a definite must-visit vacation rental in Bali. It is especially popular for destination weddings, sports adventures, and international conferences. You can think of getting your villa in this area if you share any of these interests.

Top-10 tourist trends and demands for successful vacation rental business in Bali:

1. Accommodation:

Tourists typically prefer one-bedroom rentals in Bali. In fact, 51.7% of listings are one-bedroom properties. So, you will get more bookings on compact, budget-friendly places.

2. Length of stay:

In places like Seminyak and Canggu, tourists tend to stay for shorter periods—around 2.86 days on average. Canggu is also a popular spot for long-term stays, especially among digital nomads. Meanwhile, locations like Ubud, known for its cultural retreats and wellness centers, tend to attract visitors for longer stays.

3. Seasonal trends:

Bali sees a peak in tourist arrivals from July to September, with 628,985 tourists visiting in July 2024 alone. During peak seasons, occupancy rates in Seminyak and Canggu can soar to 85%. However, Ubud and similar cultural retreat locations remain in high demand year-round.

4. Source countries:

Around 24% of Bali’s tourists come from Australia, followed by 13% from India, 11% from China, 7% from South Korea, and about 6% from Singapore.

5. Natural experiences:

Bali’s natural beauty is a huge draw. In fact, 80.36% of reviews highlight the island’s natural attractions. What does this mean for you? If you have a villa near these natural wonders, offering scenic views of Bali’s stunning landscapes, you’ll attract more guests.

6. Technological integration:

This is a must for success! Whether it’s through digital marketing, VR integration for an immersive experience, partnerships with booking agencies, or using data analytics—technology is essential for making your Bali villa venture profitable.

7. Local experiences:

Bali has seen a surge in rural tourism and culinary experiences. With 294 villages offering authentic cultural experiences, there’s plenty of opportunity to tap into this trend.

8. Value for money:

One of the trickier aspects of running vacation rentals in Bali is balancing the experience you offer with affordability. On average, foreign tourists spend around $150 per day in Bali, and there’s been a sharp rise in demand for mid-range villas. For example, Amed, known for its tranquility, saw an occupancy rate of 76% in 2023 with mid-range villas priced between $145 and $300 per day.

9. Eco-tourism:

Globally, 76% of travelers want to stay in eco-friendly accommodations at least once a year, and Bali is no exception. Rural tourism has grown significantly, and a recent study found that 95.73% of hotels have adopted eco-friendly products. What does this mean for you? It means that if you’re offering villas with sustainable Balinese architecture could set your property apart.

10. Wellness centers:

Yoga retreats, spas, and sleep tourism are gaining popularity worldwide. Wellness tourism is expected to grow at a rate of 16.6% annually starting in 2024, and wellness tourists spend 36% more per trip than the average international traveler. In November 2024, Denpasar hosted 1,772,975 overnight tourists, 448,425 of whom were wellness tourists. Denpasar is famous for its traditional Balinese offerings, spas, and landmarks like Bajra Sandhi Monument, Puputan Badung Square, and local markets like Pasar Badung.

By tapping into these trends and understanding what tourists are looking for, you can position your rental property to meet their needs and maximize your success in Bali’s booming tourism market.

Top 5 Types of rental properties in Bali:

1. Short-Term Rental Villa in Bali:

Popular in Seminyak, Ubud, Canggu, Uluwatu, and Sanur, short-term villas are preferred by tourists because they offer flexibility in booking villas for one night to several weeks.

With a 66% average occupancy rate throughout the year, an average daily rate of $93, an annual revenue of $22,712 (based on an average of 237 booked nights), and nightly rates ranging from $100 to $500, depending on location and other factors, short-term villas could offer substantial profits in your vacation rental business in Bali.

2. Long-term rental villas in Bali:

Popular among digital nomads, families, expats, and retirees, long-term villas offer substantial revenue. They offer luxury villa services, which could be too costly to maintain.

So, with 90% higher occupancy rates in long-term villas, an average monthly rate of around $1,500 to $4,500 depending on your offerings, and annual revenue ranging from $18,000 to $54,000, long-term villas in Bali are booming! Of course, for a successful vacation business rental in Bali particularly in long-term villas we need to offer certain amenities like private pools, housekeeping services, and gardens along with a fully-furnished kitchen.

Canggu, Ubud, Seminyak, Sanur, and Nusa Dua are some of the ideal locations to have long-term villas in Bali.

3. Luxury rental villas in Bali:

Luxury villas in Bali experience particularly high demand during peak seasons, with occupancy rates soaring by 55-65%. These properties can generate impressive annual revenues ranging from $90,000 to $150,000. Locations like Uluwatu, Seminyak, Canggu, and Jimbaran are hotspots for these high-end retreats, which offer a blend of lavish amenities such as private spas, exclusive cliffside locations, gourmet dining, and boutique restaurants. Daily rates can vary between $500 to $2,000, and annual profits typically fall within the $90,000 to $150,000 range. To achieve these returns, however, you’ll need to invest in luxury services—think chauffeurs, private chefs, high-end spas, infinity pools, expansive gardens, and 24-hour concierge service.

4. Budget rental villas in Bali:

With 70-80% occupancy rates, budget rentals in Bali are always in demand, as they provide affordable but authentic experiences. Being suitable for both shorter (up to 3 days) and longer (up to several months) stays, budget-friendly rentals in Bali typically generate a consistent annual revenue of around $14,600 to $26,000. Popular in locations such as Kuta, Legian, Ubud, and Sanur, due to their budget-friendly offerings, especially for young bagpackers, budget-friendly rentals would provide you with a consistent flow of income from your vacation rental business in Bali.

5. Event rentals in Bali:

Event tourism, with an estimated market size of $1.63 trillion, is experiencing significant global growth, and Bali is at the forefront of this trend. The island hosts a variety of popular events, such as the ‘Bali Arts Festival’, which attracts over 100,000 visitors annually, the ‘Ubud Writers and Readers Festival’, which saw a 20% increase in ticket sales in 2024, and the ‘Sunny Side Up Festival’, with a 25% rise in attendance last year. Occupancy rates tend to peak during holidays and wedding seasons, generating more than $150 million in annual revenue. With event rentals priced between $3,000 to $15,000+ per event, renting out prime locations for events offers a lucrative opportunity for substantial profits.

Understanding Investment Laws: Ownership, Licenses, and Tax regulations for Vacation Rental business in Bali:

Understanding and complying with the laws of the land is absolutely a must for any successful entity. We’ll explore the basics of each law.

**Note: These are just the bare basics of the legal landscape of Bali. For a thorough, authentic, and relevant understanding of Indonesian (Balinese) laws, hire an attorney who can guide you through the legal nitty-gritty.

Ownership laws in Bali:

1. UUPA – Undang-Undang Pokok Agraria: (the basic agrarian law)

What is it? – Enacted to regulate land tenure, ownership, and utilization, this law sets the foundational framework for land-owning for nationals and foreigners in Indonesia (Bali).

What is the purpose of this law? – It establishes a unified legal framework for land rights in Indonesia, aims to ensure social justice by equitable distribution of land, and regulates land ownership.

How does it work? – the State owns all lands in Indonesia. Citizens can hold land under certain rights. For instance, Hak Milik, Hak Pakai, and Hak Guna Bangunan.

• Hak Milik: (Freehold Ownership): This is an exclusive and irrevocable right, that grants the owner full and permanent land rights. This is the most absolute of land-ownership in Indonesia, under which the owner can:

1. Transfer the land and/or
2. Lease the land.

*Note: Foreigners cannot directly own land under these rights.

• Hak Pakai: (Right to Use): As a land-use right, this right grants foreigners the legal ability to use land for a stipulated period. Typically, for 25-70 years. Usually granted for residential or business purposes, this right is transferable or assignable, provided that you comply with the conditions.

*Note: Make sure, to comply with the renewal procedure, for the long-term security of your vacation rental business in Bali.

• Hak Guna Bangunan: (Right to Build): The “right to build on land”, allows a land-holder the construction and use of land for residential or commercial purposes.

*Note: Foreigners may hold HGB through a PT PMA (foreign investment company, or in partnership with Indonesian entities/ nationals. In such condition, *the company will have the *HGB title, and *foreign investor is the *legal owner of* the company.

2. Penanaman Modal Asing: PT PMA (foreign owned company structure):

What is it? – Regulated by Indonesia’s investment coordinating board (BKPM – Badan Koordinasi Penanaman Modal), It is a legal entity that allows foreign investors to operate and establish a business in Indonesia.

Why is it important? – Vital for foreign nationals wanting to invest in Indonesia, PT PMA provides the necessary legal framework for conducting business and acquiring property rights.

What does it do? – PT PMA is a must for foreign ownership of property and land rights. Particularly when availing of Hak Guna Bangunan and Hak Pakai.

*Note: PT PMA is considered a separate legal structure from its foreign investor, subsequently granting companies (PT PMA) the right to enter into contracts, own assets, and undertake business ventures such as real estate.

3 . Tourist Rental License: (Pondok Wisata):

What is it? – It is a license specifically required to legally operate a vacation rental in Bali, particularly for villas.

How does it work? – A Pondok Wisata license is a must for foreign investors who want to rent out properties for vacation purposes. The license can be obtained from the Bali Provincial Tourism Office.

The investor must have –

1. Proof of land rights (either Hak Pakai or Hak Guna Bangunan)
2. A valid Business Permit,
3. Health and Safety Certifications,
4. Compliance with Zoning laws and regulations.
5. (IMB) and other zoning-related permits.
6. Tax Identification Number (NPWP)

*A Pondok Wisata license holder must be registered for tourism tax and Value-added Tax (VAT). Because vacation rental businesses are subject to both taxes in Indonesia.

4. Other Laws

• IMB – Izin Mendirikan Bangunan (Building permit): It’s a legal requirement for anyone wishing to construct or renovate a building in Indonesia.
• (SLF – Sertifikat Laik Fungsi): Certificate of proper function: an essential legal document in Indonesia, which is issued to confirm that a building is compliant with all relevant regulations and standards like safety and functionality.
• Bali Provincial Regulation No. 16/2009 on special planning: Dictates where and how land can be used in Bali
• Tri Hita Karana: It emphasizes Balinese concepts of sustainability.
• Income Tax Law PPh – Pajak: governs the income generated in the country, including rental income.
•  Value Added Tax (VAT – Pajak Pertambahan Nilai): It’s a must to understand this law, particularly while providing services to customers. This law governs consumption tax.
• Tax Identification Number (NPWP – Nomor Pokok Wajib Pajak): A unique identifier issued by the Indonesian Directorate General of Taxes (DGT) to entities and individuals required to pay taxes in Indonesia. It’s essential for the vacation rental business in Bali.

It must be noted, that we’ve only explored the minimum basics of Indonesian (Balinese) laws. For a thorough understanding, it’s a must to hire an attorney.

Conclusion:

Bali is expected to grow significantly. In 2025, it’s projected to welcome around 7 million tourists, bringing in an estimated $22.1 billion in tourism revenue.

We hope this guide has helped answer your questions, from the best locations to ownership and tax rules.

In simple terms, Bali is ready for business! Whether you’re a new entrepreneur, an experienced investor, or someone looking for steady returns, this is the perfect time to start a vacation rental business in Bali!

FAQs

1. What are the best locations for starting a vacation rental business in Bali?

Bali offers several prime locations for vacation rentals. Popular areas include:

• Seminyak for vibrant nightlife and luxury accommodations.
• Ubud for wellness tourism and scenic retreats.
• Canggu attracts digital nomads with its laid-back vibe and beaches.
• Uluwatu for high-end luxury villas with ocean views.
• Nusa Dua for destination weddings and international conferences.

2. How long do tourists typically stay in Bali, and how does this impact my rental business?

Tourists typically stay anywhere from 2-3 days in places like Seminyak and Canggu, while areas like Ubud attract longer stays due to wellness retreats and cultural experiences. Understanding the length of stay in different locations helps you determine whether to focus on short-term or long-term rentals, and it can help you tailor your property to meet guest expectations.

3. What types of rental properties are most profitable in Bali?

Bali offers a range of property types for different budgets:

• Luxury villas for high-end tourists, generating $90,000 – $150,000 annually.
• Budget rentals that attract backpackers and those seeking affordable stays, with consistent occupancy rates and annual revenue between $14,600 and $26,000.
• Event rental properties for weddings and corporate events, with rental fees ranging from $3,000 to $15,000 per event.

4. What legal requirements do I need to know before starting my rental business in Bali?

There are several legal requirements to consider:

• Foreign investors can purchase property through a PT PMA (foreign-owned company).
• You need a Pondok Wisata (tourist rental license) to legally operate a vacation rental, and this requires compliance with zoning and safety regulations.
• Additionally, you must pay taxes on rental income and obtain a Tax Identification Number (NPWP).

5. What are the tax obligations for operating a vacation rental business in Bali?

As a vacation rental operator in Bali, you will need to register for tourism tax and Value Added Tax (VAT). Additionally, you’ll be required to report rental income and pay Income Tax (PPh) on earnings generated by your rental property. It’s essential to work with a local accountant to ensure you comply with these tax regulations.

*This guide provides an overview of how to start a vacation rental business in Bali, but it’s always recommended to consult with a local attorney and tax professional to ensure compliance with all laws and regulations.